City&Style readers are young women from a diverse range of backgrounds, working professionals, entrepreneurs and graduates, self-starters who are focused and driven. They are young women who aspire to be somebody, wanting to leave their mark on the world.
Typically aged between 21 and 35, the City&Style woman embraces a culturally enriched British society, with city culture being at the heart of their lifestyle. A socially conscious fashionista, they are young women who aspire to achieve in all they do. They are modern day trendsetters, who influence their peers by their lifestyle choices. Acknowledging their own social responsibility, they understand that even the smallest of lifestyle adjustments can have a positive impact on the wider world.
Stylish and well groomed, she takes pride in her appearance and her moderately high disposable income is spent on clothing and accessories, jewellery, beauty and cosmetics. She also seeks to make the most out of her money, saving for a rainy day, or a new car, holiday, designer handbag or to start that business she always dreamed of. She is creative, enterprising and ambitious, keen to stay ahead of the latest technological trends and gadgets.
Fiercely independent, a City&Style woman is more likely to live by herself by her early twenties. She is keen to stay in touch with the latest interior and designs, always looking for ways to improve her lifestyle. She aspires for the finer things in life and is willing to work hard to get them. With or without parental responsibilities she aims to make the most of her life. Bars, socialising and shopping are still high on her agenda and she also enjoys the arts and immersing herself into cultural experiences at home and abroad. She loves to meet new people, travel to new places and welcomes new concepts and fresh ideas. Cosmopolitan and chic, she enjoys her youth and dares to take risks, whilst remembering the motto “You only live once”!